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Welcome to Zafinn Books

A small, niche, boutique micropress making limited edition books of quality.


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What's inside We Love Atari?


All commercially released products

From Pong to the first globally successful home video game system the VCS, the first Atari computer systems called the 400 and 800 and the new XL computer systems which replaced them.  Atari's new video game systems, the 5200 and 7800 and all Atari's Arcade games and Pinball machines.  The re-launched 8-Bit line renamed the XE, the introduction of the ground breaking 16-Bit ST computer range, the advanced computers such as the MEGA STETT030, Falcon030 and the Transputer Workstation, video game consoles from including the 7800 Pro SystemLynx I/II, all the way to the 64-Bit Jaguar and of course Atari PCs, pocket PCs, calculators and much more.


Prototypes, mythical projects and the rare ones

Mythical tales of advanced XL computers and holographic video gamesenhanced STs, Junior STs, Portable STs and even ST games consoles, there is even an Amiga in here somewhere!  We look at unreleased computers (Falcon 040 & Microbox) and video game consoles (Panther, Mirai) and get a complete picture of the Atari products that could have been.


Not just pretty pictures, there's much more

Rare photos, product shots, specifications and paperwork, we leave no area of Atari uncovered.  Global advertising, flyers, the amazing underground Atari scene, as well as interesting historical facts and figures for you to digest and examine as we go on the Atari journey.

Everything you ever needed to know.

View the Atari story as it unfolds with period advertising and product images, lightly sprinkled with interesting facts and historical snapshots of the Atari story as it happened.  From the very first Pong arcade machine, to Atari's first home computers, "We Love Atari" is a tribute to one of the worlds most iconic companies, loved by millions and still loved today.

Not another book!

We Love Atari isn't just another book about Atari, it is a packed visual journey of the company you love.  Bursting with products from Arcade machines to Home Computers, we have tried to ensure everything is covered.

Made with Love

We Love Atari, so we made sure our book represents the best of the company we love. A book you can browse again and again whenever you need your Atari fix!  It is both a history lesson and a personal collection of Atari for you.

Anything else?

This book is the culmination of years of work. From collecting all the material used inside, to restoring old advertisements and brochures, and writing and designing a book that covers as much of Atari as possible.



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Not just another Atari picture book!

By Karl Morris, co-founder of the Atari Historical Society and true Atari nut!
Designed to compliment your knowledge and love of Atari.
Made for anybody interested in one of the most exciting electronics companies of the 20th Century.  

A very limited print run designed and published by the author.

Over 1000 images*

Images from Pong to the Jaguar video game console, representing years of collecting. Some images painstakingly restored from originals over 30-40 years old  *Conservative estimate!

Facts, Figures and Fun!

Not just another stale history of Atari, We Love Atari is meant to be an exciting visual experience, but we also added some fun facts and quotes as well as enough historical content to understand Atari as a company.

Arcade Flyers

All commercial Arcade releases & official flyers produced by Atari are included. Atari was built on the foundations of their Arcade success and this in turn funded the growth of the company well into the late 1970s.


Thanks to the guys at Retro Video Gamer for reviewing my books.  Have a read and see what you think.

Click the logo on the left to read the reviews and check out the other fine books available to read by other great retro authors and fans.

We Love Atari (Volume One) was featured in Retro Gamer Magazine Issue 194 (May 2019) - "It's a lovely gift for any Atari fan".  Click the image to see a preview of the magazine and spot our book :-)


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